(Reprinted with permission from tenfold.com. Source: https://www.tenfold.com/marketing-strategy/multi-channel-approach-prepare-strategy-marketing-campaign) Long gone are the days when a single radio ad would send customers rushing to a store. Instead, companies must compete with a million distractions before they can direct customers to their products. Luckily, companies also have more ways to contact customers. Often called ‘channels’ in marketing, these […]
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