(Reprinted with permission from tenfold.com. Source: https://www.tenfold.com/it-management/every-business-person-know-sales-marketing-tools) With well over 1,000 technology vendors trying to sell some type of marketing technology in more than 40 categories, it’s no wonder that marketing specialists often describe themselves as feeling ‘overwhelmed’. To be sure, the rate of adoption of marketing technology is astonishingly low among mid-market B2B companies—except those in […]
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