You may have heard about recent lawsuits involving websites of large companies such as Dominos (Robles v. Domino’s Pizza), Five Guys (Lucia Markett v. Five Guys), Hobby Lobby (Sean Gorecki v. Hobby Lobby), and Winn-Dixie (Gil vs. Winn-Dixie) grocery store who had to pay $105,000 in settlements. All of those lawsuits involved visually […]
A Beginner’s Guide to Ads and Keyword Research Ads keyword research can take your SEO strategy to the next level. Learn how to get started with this helpful guide. Pay per click advertising is one of the most effective search engine marketing strategies to bring new traffic to your conversion funnel. However, actually getting a […]
(Reprinted with permission from tenfold.com. Source: https://www.tenfold.com/social-selling/craft-effective-social-media-strategy) As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people from all corners […]
(Reprinted with permission from tenfold.com. Source: https://www.tenfold.com/marketing-strategy/multi-channel-approach-prepare-strategy-marketing-campaign) Long gone are the days when a single radio ad would send customers rushing to a store. Instead, companies must compete with a million distractions before they can direct customers to their products. Luckily, companies also have more ways to contact customers. Often called ‘channels’ in marketing, these […]
A marketing audit is a thoughtful review of your marketing plan, objectives, strategies, and current activities to gain recognition, support the sales team, introduce new lines of business, etc. The goal is to see what’s working and what isn’t, so you can identify areas for improvement. A successful marketing audit will help you pinpoint your […]
“Website security is important because nobody wants to have a hacked website. Having a secure website is as vital to someone’s online presence as having a website host. If a website is hacked and blacklisted, for example, it loses up to 98% of its traffic. Not having a secure website can be as bad as […]
(Reprinted with permission from tenfold.com. Source: https://www.tenfold.com/email-marketing/build-successful-email-marketing-campaign). As digital engagement continues to grow, companies are turning to avenues like social selling, and the next “big thing” that will launch them into the monetary stratosphere. While it’s always proactive to be on the lookout for new technologies and strategies that can increase the productivity and success of […]
(Reprinted with permission from tenfold.com. Source: https://www.tenfold.com/marketing/how-to-use-seo-in-your-digital-marketing-strategy) Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can dramatically increase your world-wide-web presence, and ultimately, your […]
(Reprinted with permission from tenfold.com. Source: https://www.tenfold.com/email-marketing/drastically-improve-cold-email-open-rates) How many emails do you get each day? How many of them do you actually open? With all the emails that you get, it’s just close to impossible to open each one. With a ton of websites and services sending messages to your inbox, it’s become a chore […]
(Reprinted with permission from tenfold.com. Source: https://www.tenfold.com/it-management/every-business-person-know-sales-marketing-tools) With well over 1,000 technology vendors trying to sell some type of marketing technology in more than 40 categories, it’s no wonder that marketing specialists often describe themselves as feeling ‘overwhelmed’. To be sure, the rate of adoption of marketing technology is astonishingly low among mid-market B2B companies—except those in […]
