ADA Compliance Is An Imperative
You may have heard about recent lawsuits involving websites of large companies such as Dominos (Robles v. Domino’s Pizza), Five Guys (Lucia Markett v. Five Guys), Hobby Lobby (Sean Gorecki v. Hobby Lobby), and Winn-Dixie (Gil vs. Winn-Dixie) grocery store who had to pay $105,000 in settlements.
All of those lawsuits involved visually impaired people trying to access the company’s website. These lawsuits have all been filed under ADA Title III. This is the “public access” section of the ADA compliance.
While we have mentioned several large companies that have had issues with ADA compliance, recently a small shoe store in Clearwater, Florida was involved in a lawsuit. They are a Mom & Pop shop and this hits home for many … A small business trying to do everything they can to expand their business gets hit with a lawsuit that could cost them $10,000-$20,000.
In 2018 there were 10,163 federal ADA website cases. In California, there were 4,249 — that’s a 54% increase from 2017 to 2018. Source: https://www.adatitleiii.com/2019/01/number-ofada-title-iii-lawsuits-filed-in-2018-tops-10000/ . The Avanti Hotel in Palm Springs got hit with a lawsuit and the plaintiff is looking for $13,000 in damages. This $13,000 is in addition to the hotel making the needed changes to the website. The hotel’s lawyer said that it would cost more than $25,000 in damages plus lawyer fees if they fight the suit and lose.
So… where does this leave us?
There are a few options:
● Do nothing… However, you could be at risk of a lawsuit and we DON’T recommend this!
● Take your website offline … But now you don’t have a business
● Hire an ADA compliance company like SiteImprove ($5,000+/month) or AudioEye ($10,000+/year)
● Use a “Free Plugin” service that only provides 20-50% ADA compliance coverage
● Use our affordable and effective solution that is also used by name brand companies
We have partnered with accessibility experts to bring our clients a cutting-edge option that provides an affordable, effective, and artificial-intelligence-powered ADA compliance solution. We install the same ADA remediation software used by UCLA, USC, Oreo, Hilton, Berkshire Hathaway, Shimano, Oreo, Band-Aid, Johnson’s, IN.gov, Quicksilver, Energizer, Fox News, GE, Dolby, Pacific Life, Pillsbury, Kenneth Cole, Similac, and hundreds more. It is a much better option than having to deal with the disruption and expenses of a lawsuit or with the high-ticket companies mentioned above.
Take steps now to bring your website into compliance with the ADA laws.
INTRODUCTORY OFFER
Save $500 in Setup Fees on all our Levels of Service below. Click on your selection, supply the requested information and hit “Buy Now”. We will take care of you and your website.
We will install the same ADA remediation software used by UCLA, USC, Oreo, Hilton, Berkshire Hathaway, Shimano, Oreo, Band-Aid, Johnson’s, IN.gov, Quicksilver, Energizer, Fox News, GE, Dolby, Pacific Life, Pillsbury, Kenneth Cole, Similac, and hundreds more.
Also, if you help us signup four new ADA Remediation clients, we will refund your fees 100% so you have continuously running ADA Remediation running on your website for free.
Email your referrals with contact information and website URL to service@breakthroughseomarketing.co.
